About us
The ultimate place for New Indian fashion
Jay’s Fashion b.v. is the first and most affordable webshop in the Netherlands inspired by Indian fashion. Our extensive collection has something for every woman, man and child — sarees, salwars, kurtis, sherwanis, kurtas, puja items and more. Whether you are looking for casual, fusion, party or evening wear — at Jay’s Fashion you have all the choice. Whatever you choose, Jay’s Fashion always strives for the best quality.
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Our Story
Jay’s Fashion b.v. is a webshop with a showroom in The Hague, specialised in Indian fashion and multicultural religious articles — the first of its kind in the Netherlands.
Our Collection
Sarees, salwars, kurtis, sherwanis, kurtas, kids outfits, puja items and accessories — casual, fusion, party and evening wear for every generation.
Personal Styling & Appointments
Call ahead to plan a personal appointment for bridal coordination, sizing advice and occasion styling in a relaxed setting.
Indian Fashion in The Hague
Located at Delagoastraat 17 in The Hague, serving families across the Netherlands — for weddings, Eid, Diwali, Raksha Bandhan and more.
Why Customers Choose Us
The best quality at the most affordable prices, honest advice, secure payments and the choice of pickup in The Hague or shipping within the Netherlands.
13+ years of experience
The Netherlands’ Indian fashion specialist for over 13 years
What began as a small family business in The Hague has grown over thirteen-plus years into a household name within the Indian and Hindustani community. Today customers travel from all over the Netherlands — from Amsterdam and Rotterdam to Utrecht and Eindhoven — to visit our Indian clothing store, and visitors even come specially from Belgium, Germany and beyond to The Hague for our collection of sarees, lehengas, kurtas and sherwanis.
That loyalty is no coincidence. We combine authentic Indian fashion and religious articles with honest prices, a wide choice for women, men and children, and personal advice you will not find at any other webshop in the Netherlands.
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More than a boutique: our network of services
Jay’s Indian Fashion is more than a webshop with a showroom. Over the years we have built a unique network of services around Indian fashion and Hindustani traditions — so that for a wedding, engagement, puja or family celebration you can arrange everything at one address:
- In-house seamstresses & alteration service — every outfit tailored to a perfect fit.
- Custom orders directly from India — can’t find what you’re looking for? We have it made especially for you.
- Wedding cards & invitations — matching the style of your wedding.
- Bridal styling & puja items — from jewellery and chudiyaa to everything for the mandir.
That is why families across the Netherlands have chosen Jay’s Indian Fashion for generations as the go-to store for Indian clothing, jewellery and religious articles.
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